Our Story

For us, it didn’t take long to notice the hype surrounding flashy outerwear—and how every season seemed to bring a new must-have with a hefty price tag. We saw people replacing their outerwear year after year, often long before it had truly reached the end of its life.

With limited budgets and a strong belief in sustainability, we set out to offer an alternative. Proof It exists to help people extend the life of their adventure outerwear—saving money, reducing waste, and challenging the idea that “new” is always better.

Whistler felt like the perfect home for this project—because let’s face it, it rains. A lot.
Our goal is simple: keep you dry, extend the life of your gear, and help you stay smiling no matter the weather.

Proof It Boys